Momad 2024 reinvents with footwear and optimism despite the date change

Momad starts its most renewed edition with footwear as the great protagonist

The Momad fair, held in Pavilion 5 of Ifema Madrid, has opened its doors with an edition that its organizers describe as "positive" and marked by renewal. Despite the date change compared to previous editions, the event has managed to bring together more than 200 national and international brands, of which fifty are new additions. Women's fashion, swimwear, and notably footwear stand out as the star sectors of this edition, attracting buyers and professionals from all over Spain and abroad.

The atmosphere at the fairground reflects cautious optimism, with exhibitors positively assessing the flow of visitors and the quality of business contacts. The commitment to innovation and diversity of styles, from casual to the most sophisticated footwear, has been a constant in the booths. For the wholesale footwear sector, this edition serves as a thermometer of the recovery in consumption and a showcase of the trends that will mark the next season.

B2B analysis: what does this edition of Momad mean for footwear stores and wholesalers?

For the footwear retailer, attending Momad or following its results is essential to identify new brands and collections that differentiate their offer in an increasingly competitive market. The 50 new additions represent an opportunity to discover emerging suppliers with fresh proposals that can attract a younger or more specialized audience. Additionally, the presence of international brands allows the retailer to access global trends without needing to travel abroad.

For the wholesaler, Momad consolidates itself as a key meeting point to assess real market demand, establish alliances, and gauge the competition. The date change, although risky, has been overcome with attendance that demonstrates the sector's loyalty. The fact that footwear is one of the protagonists reinforces the need for wholesalers to have a flexible and up-to-date sourcing strategy capable of responding to the preferences of retailers seeking quality, trendy products with good margins.

• For the store: identify new suppliers at footwear booths, negotiate firm terms, and request samples for the next campaign.
• For the wholesaler: observe competitors' collections, gather buyer feedback, and adjust their catalog to increase the average ticket.

Momad's renewal is not just fair news: it is an indicator that the physical channel remains relevant for the B2B footwear business, as long as it adapts to new market dynamics.

Context of the Spanish footwear market

The wholesale footwear market in Spain faces challenges such as inflation, changing consumption habits, and pressure from online commerce. However, events like Momad show that prescription and trust generated through direct contact remain differentiating values. The inclusion of footwear as a protagonist alongside women's fashion and swimwear responds to an increasingly integrated trend: the shoe is no longer an accessory but the axis of many looks and a draw for the end customer.

For the specialized wholesaler, this data reinforces the importance of maintaining a varied offering, with products covering everything from basics to the trendiest. The date change of Momad, traditionally held at other times, has forced professionals to reorganize their buying calendars, but the positive response indicates that the sector is willing to adapt. In this context, having an agile supplier with quick restocking capability is a competitive advantage.

Conclusions and next call to action

The 2024 edition of Momad confirms that footwear remains a business driver in sector fairs. Whether you own a shoe store or manage a wholesale warehouse, the key is to stay up to date with new developments and have reliable partners. Looking for a wholesale footwear supplier? Register at CalzadosJAM →