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Calzados JAM
Comfort Wholesaler

Wholesale comfort and orthopaedic footwear

Comfort footwear is one of the most profitable and loyal niches in a shoe shop: the customer who finds a last that fits well always comes back. Anatomical clogs, wide fits, removable insole and special sizes, ready to ship from Elche.

More than 310 references of comfort and orthopaedic footwear in the catalogue.

Why sell comfort footwear in your shop

It is the most loyal niche in the sector. Unlike fashion, the comfort customer does not buy on impulse: they look for a last that solves a problem (wide foot, bunion, insole, standing all day at work) and, once they find it, they return to the same shop season after season.

It has little competition and a good margin. The big chains barely stock anatomical and wide-fit footwear. If your shop covers it well, you become the local go-to for a customer base that is willing to pay for comfort and recommends you to others.

It sells all year round. Comfort has barely any season: nursing staff, hospitality workers, older people and customers with foot problems buy in any month. It is a stable sales cushion that balances the peaks of seasonal fashion.

Comfort footwear brands

We work with manufacturers specialising in comfort and anatomical footwear, selected for the quality of their footbeds and materials.

View all brands →

Frequently asked questions about comfort footwear

Do you sell footwear with a removable insole for orthopaedics?

Yes. A large part of our clogs and anatomical shoes have a removable insole, which lets the customer replace it with their own orthopaedic insole. It is a product in high demand from orthopaedic stores and from customers under podiatric treatment. We indicate it on each model's product page.

Do you have wide-fit footwear for bunions or wide feet?

Yes, we have a specific range of wide fits with roomy lasts, velcro fastenings and elastics that adapt to wide, bunioned or sensitive feet. Available for women and men, in both the closed winter shoe and the summer sandal.

Is this footwear suitable for nursing or hospitality uniforms?

Yes. We stock perforated, non-slip medical clogs, ideal for nursing staff, clinics, hospitality and professions that spend many hours on their feet. They are washable, lightweight and have a cushioned footbed. A recurring-sale product for shops near hospitals or commercial areas.

Is there a minimum order on comfort footwear?

No. As with the rest of the catalogue, we work with free assortment and no minimum order, so you can order single pairs to try a last or restock a specific size. It is ideal for gradually building a comfort corner in your shop without risking stock.

Set up your comfort footwear section

Register as a professional, browse the comfort catalogue with wholesale prices and start building loyalty with the customer who returns the most.

Wholesale catalog — Calzados JAM

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