Opening a shoe shop? We help you get started
Starting a shoe shop is daunting: which range to choose, how much stock to buy, which brands sell. We have supplied footwear shops for decades and we are with you from your very first order, with no minimums and a sales rep who genuinely advises you.
More than 1,074 references to choose your first range from.
Free guide
Download the guide to choosing your first assortment
Budget allocation, size curve, real margin and the mistakes that cost the most when opening. Leave us your email and we'll send it to you.
What you need to open a shoe shop
Beyond the premises and registering as a sole trader or company, what makes the difference is the range: a balanced core of women’s, men’s and children’s footwear, the fastest-moving sizes and a few brands that inspire confidence. You don’t need a big upfront outlay to start well.
At Calzados JAM you can start with a free range and no minimum order: order single pairs, test models without risk and restock what sells. Combine footwear made in Spain and imports, all with real stock and wholesale prices from day one.
How we help you get going
Real advice
A family sales rep helps you build your first range based on your area, your customer and your budget. We don’t leave you alone with the catalogue.
Start with no minimums
No minimum amount or quantity per model. You invest little at first and reinvest based on what your shop sells.
Real stock and fast restocking
Everything you see is in stock and ships from Elche in 24-72h. When something works, you restock it in days, not weeks.
Your whole range in one place
Women, men, children and accessories, Spanish manufacturing and imports. Cover your entire shop with a single supplier.
Your first steps with us
Tell us about your project
Write to us via the form or WhatsApp and tell us what shop you want to open. We guide you with no obligation.
Register for free
Create your account with your tax details. We validate your activity and unlock wholesale prices in under 24h.
Build your first range
Choose models and sizes at your own pace, with our help if you want it, and receive your order ready to sell.
Latest catalog arrivals
A glimpse of the models we've just published. Register to see the full catalog, wholesale prices and real-time stock.
Frequently asked questions
Do I need to have the shop already open to buy?
You don’t need the premises up and running, but you do need to carry out (or be about to carry out) a professional activity with your tax details, since we only sell to industry professionals. If you are mid-setup, register and let us know: we validate your registration and advise you on the first order.
How much do I need to invest in the first order?
We set no minimum amount, so you can start with a modest investment and grow as you sell. What matters is not spending a lot, but choosing the initial range well; that’s where we help.
What range do you recommend to start with?
It depends on your area and your customer, but as a base we usually recommend a balance of women’s, men’s and children’s, focusing stock on the fastest-moving sizes and versatile seasonal models. A sales rep goes through the catalogue with you and proposes a tailored range.
Do you help me choose the brands and models?
Yes. You get direct support by phone and WhatsApp. We tell you what is selling, which brands work in shops like yours and how to cover the size curve without tying up more money than needed.
Ready to open your shoe shop?
Tell us about your project or register for free and access the catalogue with wholesale prices. We are with you from the first order.
