Opening a shoe shop? We help you get started
Starting a shoe shop is daunting: which range to choose, how much stock to buy, which brands sell. We have supplied footwear shops for decades and we are with you from your very first order, with no minimums and a sales rep who genuinely advises you.
1,058 references to choose your first range from.
Tell us about your projectNew Arrivals
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Women's Mary Jane Shoes Leather and Patent Leather Burgundy Low Heel Buckle Elastic
JAM
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Women's Sand Leather Ankle Boots Heel Zip
JAM
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Women's Brown Leather Lace-Up Sneakers
JAM
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Men's Brown Leather Combination Lace-Up Shoes with Removable Insole
Riverty
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Men's Brown Leather Lace-Up Boot with Leather Welt
Route 83
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Boys' Leather Lace-Up School Shoes
Pachuli
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Free guide
Download the guide to choosing your first assortment
Budget allocation, size curve, real margin and the mistakes that cost the most when opening. Leave us your email and we'll send it to you.
What you need to open a shoe shop
Beyond the premises and registering as a sole trader or company, what makes the difference is the range: a balanced core of women’s, men’s and children’s footwear, the fastest-moving sizes and a few brands that inspire confidence. We can’t give you an investment figure that fits everyone, because it depends on your premises, your area and how many models you want to carry; what is in your hands is not tying up money in stock that doesn’t sell.
At Calzados JAM there is no minimum order and no need to buy full boxes: you order single pairs in the sizes you need (or boxes and half boxes, if they suit you), try models with just a few pairs and restock what sells. Combine footwear made in Spain and imports, at wholesale prices from your first order.
How we help you get going
Real advice
A family sales rep helps you build your first range based on your area, your customer and your budget. We don’t leave you alone with the catalogue.
Start with no minimums
No minimum amount or quantity per model. You invest little at first and reinvest based on what your shop sells.
Fast service from Elche
We ship from our warehouse in Elche. Orders reach mainland Spain in about 24-72h depending on the carrier (MRW, GLS, or OnTime), and we ship to the rest of the EU with FedEx or GLS. When something works, you reorder it without waiting to put together a big order.
Your whole range in one place
Women, men, children and accessories, Spanish manufacturing and imports. Cover your entire shop with a single supplier.
Your first steps with us
Tell us about your project
Write to us via the form or WhatsApp and tell us what shop you want to open. We guide you with no obligation.
Register for free
Create your account with your tax details. A person reviews every sign-up and we email you when your account is active and you can see wholesale prices.
Build your first range
Choose models and sizes at your own pace, with our help if you want it. We send you a proforma invoice, you pay by bank transfer and the order ships once paid.
Latest catalog arrivals
A glimpse of the models we've just published. Register to see the full catalog and wholesale prices.
Frequently asked questions
Do I need to have the shop already open to buy?
You don’t need the premises up and running, but you do need to carry out (or be about to carry out) a professional activity with your tax details, since we only sell to industry professionals. If you are mid-setup, register and let us know: we validate your registration and advise you on the first order.
How much do I need to invest in the first order?
There is no minimum order and no need to buy boxes: you order single pairs in the sizes you need, so you decide the amount. We don’t give a guideline figure because it depends on your shop and how many models you want to carry. It is best to start with a few pairs per model and restock what sells, and bear in mind that shipping is charged separately. We do not accept returns, except for manufacturing defects or a mistake on our part. Visible defect or damage: tell us with photos within 48 h of receipt; hidden defect, within 30 days of delivery; always before sending anything back. Every order, including the first, comes with a pro forma invoice showing our bank details: you pay it by bank transfer and the order ships as soon as we receive the payment. For now this is the only way to pay remotely: there are no deferred payment terms and no payment on delivery.
What range do you recommend to start with?
It depends on your area and your customer, but as a base we usually recommend a balance of women’s, men’s and children’s, focusing stock on the fastest-moving sizes and versatile seasonal models. As there is no minimum per model, you can carry more models with just a few pairs of each and expand the ones that work. A sales rep goes through the catalogue with you and proposes a tailored range.
Do you help me choose the brands and models?
Yes. You get direct support by phone and WhatsApp. We tell you what is selling, which brands work in shops like yours and how to cover the size curve without tying up more money than needed.
Is selling footwear profitable?
It depends less on the margin per pair than on what goes unsold: stock of sizes and styles that don’t sell through is what most reduces a shoe shop’s profitability. That is why it pays to start with few pairs per style, restock what sells and fit the sizes to your customers; with no minimum order you can work this way from your first order.
Ready to open your shoe shop?
Tell us about your project or register for free and access the catalogue with wholesale prices. We are with you from the first order.
