43 million tourists this summer: opportunities for wholesale footwear

Record tourism in Spain: a boost for the footwear sector

The Minister of Industry and Tourism, Jordi Hereu, has announced that Spain will receive 43 million international tourists during the summer season, 6% more than in the same period last year. This flow of visitors will generate an estimated expenditure of 64 billion euros, which represents a 10% increase compared to last summer. These figures not only confirm the recovery of tourism after the pandemic, but also mark a new historical record for the sector.

Behind these numbers there is a consumer behavior that every footwear professional should know. The tourist arriving in Spain in 2025 is not only looking for sun and beach; they seek experiences, shopping, and local products. Footwear, as a fashion and necessity item, becomes a star product for visitors, especially during the months of July and August. From sandals and espadrilles to sneakers and casual footwear, seasonal demand soars, and both physical stores and online channels must be prepared.

What it means for your footwear business

For a footwear retail store, the increase in tourists directly translates into more potential customers. If your establishment is located in a tourist area, historic center, or near attractions, you can expect a notable increase in foot traffic. However, it is not just about quantity: the profile of the average summer tourist has a greater willingness to spend and seeks differentiated, quality products, often of local origin. Therefore, having a varied assortment, from comfortable sandals for walking to more formal footwear for dinners or events, can make a difference in sales.

For the footwear wholesaler, this high season implies a strategic opportunity to supply retailers who need to renew their stock due to the peak demand. It is time to strengthen summer collections, prioritize high-turnover models such as espadrilles, flip-flops, or lightweight footwear, and ensure fast delivery times. In addition, it is advisable to anticipate the trends that tourists bring with them: for example, the rise of sustainable footwear or Spanish artisanal designs are especially attractive to international visitors looking for an authentic souvenir.

Another key factor is online sales. Many tourists research before traveling and buy from digital stores to pick up in-store or to ship to their home. If your business has ecommerce, make sure the shopping experience is smooth, with clear information on sizes, materials, and international shipping options. For the wholesaler, this means that retailers will need omnichannel solutions, and you can offer them advice and products adapted to that strategy.

Context of the Spanish market

The footwear sector in Spain is experiencing a moment of transformation. Exports of Spanish footwear have grown steadily, and the domestic market also shows signs of strength. Tourism acts as a catalyst, especially in regions such as Andalusia, Catalonia, the Balearic Islands, the Canary Islands, and the Valencian Community, where the influx of visitors is greatest. In addition, the average spending per tourist has increased by 10%, indicating that travelers are willing to invest more in products such as quality footwear.

However, not everything is bright. The increase in demand also brings logistical challenges: managing seasonal stock, avoiding stockouts, and maintaining flexibility to adapt to changes in tourist preferences. On the other hand, inflation and production costs remain a concern, although the rebound in tourism can partially offset these increases if the supply chain is managed properly.

For wholesalers, it is crucial to establish alliances with local manufacturers that guarantee quality and delivery times. "Made in Spain" footwear has an unquestionable added value among tourists, who seek authenticity. Betting on national suppliers not only reduces logistical risks but also responds to the growing demand for sustainability and local commerce.

In short, the summer season of 2025 promises to be exceptional for footwear. The record tourism and spending figures are a clear sign: both retailers and wholesalers must prepare to capture that flow of customers. The key lies in anticipation, product variety, and adaptation to the modern tourist profile, which values both comfort and style.

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